Discover the golden fiber

Jute also known as ‘the golden fibre’ due to its shiny golden colour and financial worth, jute is valued for its versatility and wide range of applications.
This eccentric fibre is one of the most sustainable fibres in the world.
This is good for you and the environment!

The process

Jute comes from the stem and outer skin of the jute plant. The fibres are first extracted by a process called retting. Retting consists of bundling stems together and immersing them in slow running water. After retting, the non-fibrous material is scraped off and workers pull the crucial fibres from the jute stem. This laborious job is known as stripping and must be done by hand.

Jute is the new demin!

Juuty® is one of the first and only brands that uses a newly developed type of jute.
This jute is extremely durable, smell free and soft.
The Juuty® bags are hard-wearing and can be used again and again!
You could say that “Jute is the new denim!”

Good for nature

As far as eco-friendly fibres go, jute is a real star performer. And when it comes to bags, there is no better choice for the environmentally conscious consumer.

Jute is entirely bio-degradable, recyclable and compostable. Jute reaches maturity in under 6 months and offers a large crop yield. This efficiency of growth means less land is required. The woody core of the jute plant has the potential to meet the majority of the world’s wood needs. Underutilised at the moment, jute has the potential to have a huge positive impact on the reduction of deforestation. The plant absorbs large amounts of carbon dioxide from the atmosphere.